How to Qualify Local Business Leads: What an Opportunity Score Tells You
By Mohit Kanthariya · · 4 min read
Not all leads are equal
A list of 100 businesses is only useful if you can decide who to contact first. Qualifying leads saves time and raises your reply rate.
Signals worth checking
- No website, or a website that is hard to use on a phone
- Good rating but few reviews, which suggests happy customers but low visibility
- No online booking, menu or inquiry form
- A phone number is listed, so you can actually reach the owner
- A business in a category you already know how to help
How LeadGrow's score fits in
LeadGrow gives each listing a 0 to 99 opportunity score based on signals like these, so you can sort a city's listings and start with the strongest prospects. It is a prioritisation aid, not a guarantee that someone will buy.
A simple routine
- Search one category in one city
- Sort by score
- Unlock the top 10 to 20
- Contact them the same day, using one specific observation
- Track replies in your pipeline
Review and improve
After a week, note which type of lead replied. Use that to choose your next category and city.