Cold Call and WhatsApp Scripts for Pitching Local Businesses in India

The goal of a cold call is not to sell

The goal is to earn one small next step, usually permission to send details on WhatsApp. If you try to close a sale in the first call, you will sound pushy and be dismissed.

A 40-second call script

• Open: Hello, am I speaking with the owner of [business name]?
• Reason: I am [name]. I noticed your [business type] has great reviews but no [website / booking page].
• Value: I help [business type] get more bookings from Google. I can show you a quick example.
• Ask: Can I send it on WhatsApp so you can look when free?
• Close: Thank you. I will send it in five minutes.

A WhatsApp message that gets replies

Keep it short and specific. Avoid long paragraphs, attachments in the first message and anything that looks like a mass forward.

• Hi [Name], this is [your name] from [city].
• I saw [business] has strong reviews but [specific gap].
• I can fix that in about a week. Want to see a quick example?

Follow-up message after two days

Hi [Name], just checking in in case my earlier message got buried. Happy to share the example whenever suits you. If it is not relevant, no problem at all.

Best times to reach different businesses

• Clinics and dentists: late morning or mid-afternoon, between patient sessions
• Restaurants: afternoon lull between lunch and dinner
• Gyms and salons: weekday mornings
• CA firms: avoid filing deadlines and quarter-end
• Coaching classes: before admission season, not during exams

Rules to respect

Identify yourself, state why you are calling, and stop if the person asks you to. Check the DND registry before promotional calls. This is general guidance, not legal advice, so check the current rules that apply to you.